Certified Professional Category Analyst (CPCA) Practice Question

When establishing a planogram, it is vital to ask questions that guide the effective organization and presentation of products within a retail space. Each of the options provided addresses significant considerations in creating a functional and effective planogram.

The assertion that all listed questions are important holds because assessing the necessity to optimize volume, understanding shopper needs, and determining the right assortment of SKUs for each segment all contribute to crafting a planogram that meets both retailer objectives and customer satisfaction.

Optimizing volume in a category ensures that the retail space is used effectively to maximize sales potential. Knowing how many items align with shopper need states allows analysts to tailor the product selection to what customers are actually seeking, enhancing the shopping experience and potentially increasing sales. Finally, identifying the need for a SKU in each segment helps ensure that a diverse offering is present, which can cater to different customer preferences and encourage purchases across a broader range of product offerings.

Since all these questions play a crucial role in ensuring successful planogram development, the answer indicating that all options mentioned are important questions accurately reflects the comprehensive approach needed in this aspect of category management.