Share of requirements measures the extent to which a product satisfies a consumer's category requirements and is also known as?

Share of requirements is a metric that reflects how well a product meets the category needs of consumers. This concept relates closely to how often consumers choose a particular brand over others when fulfilling their needs within a specific category. The correct answer relates to product loyalty because it signifies the degree to which customers prefer a brand and consistently choose it to satisfy their needs.

Product loyalty is demonstrated when consumers repeatedly select a product, indicating high satisfaction and fulfillment of their requirements. In essence, a higher share of requirements indicates greater product loyalty within that category. When consumers remain loyal to a product, it suggests that the product consistently meets or exceeds their expectations, thus commanding a significant share of their requirements.

The other choices do not align with the definition of share of requirements. Category penetration refers to how many people who could potentially use a product actually use it, rather than how well it satisfies the specific needs of those users. Brand identification pertains to consumers recognizing and associating with a brand, which doesn't directly measure fulfillment of category requirements. Leakage analysis deals with the loss of potential sales to competitors and does not address the degree of consumer satisfaction with a product.