Which of the following best describes three in-store retail factors affected by SKU proliferation?

Disable ads (and more) with a premium pass for a one time $4.99 payment

Prepare for the Certified Professional Category Analyst (CPCA) test with engaging flashcards and insightful multiple-choice questions, each with detailed hints and explanations. Boost your confidence and get ready to succeed on exam day!

The correct choice highlights three critical factors in retail environments that are significantly impacted by SKU (Stock Keeping Unit) proliferation.

Variety refers to the range of products available to customers. When SKU proliferation occurs, retailers often face an increase in product options, which can enhance variety. However, too many options may overwhelm customers, leading to decision fatigue and potentially impacting sales.

Placement deals with how products are positioned within the store. An increase in the number of SKUs can complicate placement strategies, as more products need to be displayed effectively without cluttering the shopping experience. Retailers must carefully consider how to arrange products in a way that remains appealing and accessible.

Space addresses the physical layout of the store and how much area is allocated to each SKU. Proliferation requires careful management of space usage to ensure that the store remains navigable and that consumers can easily find the products they need.

Together, these three factors reflect the complexities retailers encounter when dealing with SKU proliferation, making them the essential components impacted in a retail setting.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy