Which of the following is NOT typically included in a pricing analysis?

In pricing analysis, various methods and metrics are utilized to gain insights into pricing strategies and their effects on sales and profitability. Focusing on average price as the primary measure is not typically included in a robust pricing analysis. This is because average price does not provide a nuanced understanding of pricing dynamics.

While average price can provide an overall sense of pricing, it fails to capture the complexities of pricing strategies such as promotional pricing, price elasticity across different segments, and competitive pricing behaviors. A successful pricing analysis requires a more comprehensive approach that considers the impact of pricing variations, market conditions, and the competitive landscape.

In contrast, assessments of a retailer's prices compared to the market, and the quantification of price changes on category and segment sales performance are vital components of effective pricing analysis. These elements help organizations understand not only how their pricing compares to the competition but also how changes in pricing strategies can impact sales performance at different levels, providing a clearer view of market dynamics.