Which of the following lists the typical roles assigned to a category?

The typical roles assigned to a category include defining how products within that category behave and what expectations consumers have around them. The correct choice, which identifies destination, routine, seasonal, and convenience, reflects established classifications commonly used in category management.

Destination categories are those that consumers specifically seek out; they have strong brand loyalty or specific purpose within shopping. Routine categories are those that shoppers buy regularly with minimal thought, like staple items. Seasonal categories reflect products that have specific times of the year in which they peak in sales, while convenience categories encompass items that consumers purchase for immediate use or need, often characterized by ease of access and quick purchase decisions.

Understanding these roles helps category managers strategize how to merchandise, promote, and price products effectively, tailoring their approach to meet distinct customer needs and shopping behaviors. By focusing on these categories, businesses can enhance customer satisfaction and increase overall sales.