Which phrases accurately describe planogram heat maps?

Planogram heat maps are powerful tools used in retail to visualize product performance across a shelf space. They are primarily designed to help retailers understand where products are performing well (hot spots) and where they are underperforming (cold spots).

The first phrase accurately encapsulates this concept. Hot spots indicate areas where product placement leads to higher sales or customer engagement, while cold spots highlight areas that may need attention or reconsideration in terms of product placement or inventory management. This visual identification is a critical feature of heat maps, allowing for quick assimilation of complex data.

The third phrase pertains to the color coding of these maps based on various performance metrics, such as sales volume, traffic, or profitability. This coding allows for a more straightforward interpretation of data, as different colors signify different levels of performance. For example, red might indicate high sales, while blue indicates low sales, making it easier for category analysts to make informed decisions regarding merchandising.

The second phrase, while related to the concept of temperature differences, does not accurately reflect the purpose of planogram heat maps in a retail context. Rather than focusing on regional temperature differences, heat maps emphasize product performance in designated shelf areas.

Combining the accuracy of the first and third phrases supports the choice that suggests both